WARNER MUSIC GROUP

ROLE: Content Writer.

NEED: Warner Music Group had a network of hundreds of college representatives showcasing the label’s music at their schools, but they lacked a unified voice and were not getting the engagement they had hoped for.

SOLUTION: I authored the most successful blog posts on WMG’s college outreach site, Impress Your Peers, boosting traffic as much as 240% during my tenure. I was asked to create a style, tone, and voice guide, distributed to hundreds of college reps across the country, to allow others to replicate my success.

OUTCOME: Overall engagement and traffic to the site increased by 40% as a result of these new standards adopted across the team of reps.